Sarah Burton’s debut at Givenchy has grown in an organic and sincere way. Sincerity, in fact, defines the roots and inspirations behind every step she has taken in the public eye. We have seen red carpets and editorials featuring the world’s most influential women wearing pieces from her latest collection and, with the first campaign under her leadership, she reminds us that beyond media impact, the brand is engaged in an honest search for the everyday woman.

Givenchy’s campaign focuses on how the women within the industry and the atelier inspire Sarah Burton, allowing them to showcase their personality outside of the spotlight and the sewing machines. Alongside stylist Camilla Nickerson, each garment shines through its connection to femininity, highlighted by what is now perceived as her magnum opus: the dress crafted from makeup cases, an ode to women.

The names that bring this campaign to life include models Adut Akech, Kaia Gerber, Vittoria Ceretti, and Liu Wen, but also the women who made it possible: makeup artist Lucia Pieroni, hairstylist Olivier Schawalder, casting director Jess Hallett, and even the photographer herself, Collier Schorr.

A soft white backdrop, paired with black-and-white editing and natural, unforced poses that make the body feel embraced by Burton’s creations, reveals that this collection was conceived with a concept that has remained consistent—regardless of the many opinions voiced in the media.

At a time when sincerity has become an essential value, Givenchy takes up the banner and, with Burton’s debut, positions itself as a vision that has proven to be worth embracing.