MILAN AS A CANVAS: BOTTEGA VENETA'S NEW WINTER 2026 CAMPAIGN

The Walk
MILAN AS A CANVAS: BOTTEGA VENETA'S NEW WINTER 2026 CAMPAIGN

Images by Juergen Teller.

For its Winter 2026 season, Bottega Veneta has decided to treat us to a visual experience that goes far beyond traditional fashion photography. As detailed in the release Sin ti?tulo.png, the house tapped renowned photographer and director Juergen Teller to lead an artistic project that takes the unmistakable character of Milan as its primary stage. The visual proposal flows seamlessly through intimate interiors, organic architecture, natural landscapes, and open-air sculptures, creating a truly captivating journey.

The campaign invites us to rediscover the Italian city from a highly nuanced perspective. By exploring locations like Villa Terenzio Belloli and Fondazione Pagani, the images highlight a fascinating visual dialogue: the striking clash between brutalism and unexpected softness. It is exactly at this crossroads where monumental structures give way to sensuality and quiet, intimate moments.

This entire visual tour is a genuine reflection of the philosophy that Creative Director Louise Trotter has been cultivating for the label. Her vision projects Bottega Veneta as a space where creativity and craftsmanship are constantly intertwined. Ultimately, this campaign doesn't just showcase an impeccable wardrobe; it dares to explore the multiple faces—both hidden and visible—of Milan, fully celebrating its artistic depth and subtle beauty.