AMIRI: HOLLYWOOD’S CINEMATIC HERITAGE LANDS ON VIA DELLA SPIGA WITH NEW MILAN FLAGSHIP
The Walk
All images AMIRI
In the heart of the Quadrilatero della Moda, AMIRI marked a major milestone in its global narrative this Tuesday, February 24, 2026. The official opening of the new AMIRI Flagship Store at Via della Spiga, 18, was more than just a store launch; it was a bold statement that brought the unmistakable cinematic energy of AMIRI directly to the streets of Milan.
The AMIRI Experience: From Sunset Boulevard to Italy
The afternoon at the AMIRI store was designed as a total immersion into the brand’s creative universe. From 4:00 PM to 8:00 PM, the AMIRI space transformed into a setting worthy of a Golden Age Hollywood premiere.
Guests enjoyed a curated experience under the AMIRI lens, featuring AMIRI-branded candy tastings, bespoke popcorn, and a selection of special AMIRI cocktails inspired by iconic nights on Sunset Boulevard. Enhancing the atmosphere, a vintage-style photobooth captured moments reminiscent of classic premieres, while a live illustrator created bespoke portraits, adding the artistic and personal touch that defines the AMIRI community.
The AMIRI After-Party: A Night to Remember at The Sanctuary
As night fell, the AMIRI celebration moved to The Sanctuary (Via Valenza, 16). There, Founder and Creative Director Mike Amiri hosted a private dinner and after-party where the AMIRI DNA took center stage. The soundtrack for the night, provided by PAWSA, kept the vibrant AMIRI energy high on a dance floor that seamlessly merged high-end luxury with the brand's rebellious spirit.
The Protagonists of the AMIRI Universe
The cultural impact of AMIRI was on full display with a guest list featuring the elite of contemporary culture. "Friends of AMIRI" in attendance included:
- Music: Megan Thee Stallion, Becky G, Lazza, Artie 5ive, and Tedua.
- Sports: Football stars and AMIRI style ambassadors Rafael Leão, Moise Kean, and Sebastian Lletget.
- Fashion & Film: Chiara Biasi, Gilda Ambrosio, Mina El Hammani, Didi Stone, and Clara Soccini.
With this opening, AMIRI doesn't just establish a key location on the European fashion map; AMIRI solidifies its global vision, proving that Italian craftsmanship and AMIRI Hollywood glamour are the ultimate combination for the future of luxury.
