5 BRANDS YOU NEED TO KNOW BEFORE COUTURE WEEK

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5 BRANDS YOU NEED TO KNOW BEFORE COUTURE WEEK

Not all fashion brands get the chance to showcase at events like Fashion Weeks or dress major celebrities on red carpets. However, that has never stopped emerging brands (and some not-so-emerging ones) from presenting their wonderful work by seeking collaborations and opportunities through their most authentic and innovative creations. That's why we're opening this space to introduce you to 6 brands that are making waves from their studios.

MASU

Shinpei Goto, supported by the Rakuten Fashion initiative, presented a stylish collection that combines textile manipulation with daring styling for formal wear. The way the brand uses textiles to create outfits that flow between formality and grunge is fascinating.

Where to find it?

  1. Instagram: @masu_officialaccount
  2. Website: masu-onlinestore.com/

ICHIROW

Fresh out of the oven, Ichirow is a visual challenge: its jackets are optical illusions that connect design and functionality. Its silhouettes are traditional, its design is disruptive and, to a certain extent, mesmerizing.

Where to find them?

  1. Instagram: @ichirow_paris
  2. Website: ichirowparis.com/

MAN MADE SKINS

Lisa, Zara Larsson, XG, and Kiss Of Life are among the celebrities who have worn MMS, a... girly? brand whose alternative touch takes classic elements in delicate and feminine garments, like ruffles and mini-skirts, and flips them by using textiles like leather and tulle with metallic finishes for its creations that seem to emerge from the deepest ocean.

Where to find them?

  1. Instagram: @manmadeskins
  2. Website: manmadeskins.com/

BAD BINCH TONTONG

"How did they do that?" was the first thing I thought when I saw this brand. After dressing Kim Kardashian and Jennifer Coolidge, Bad Binch Tongtong is what comes to mind when you think of "extra," as their designs include unconventional shapes and silhouettes that appear soft and smooth like silk. Their designs envelop those who wear them with the legend: "only for bad binches."

Where to find them?

  1. Instagram: @bad_binch_tongtong
  2. Website: badbinch.com/

CHEN PENG

Yes, digital design has inspired the large volumes and quilting in fashion. Chen Peng has presented collections in both areas with untraditional forms inspired by botany and the fantasy animal kingdom. His latest collection, "Moments of Life," combines his best and worst moments, elevated by his extensive body of work.

Where to find them?

  1. Instagram: @chenpengstudio
  2. Website: chen-peng.com