After a more enclosed Fall/Winter 2025 collection, we move to the more open and brightly lit meeting spaces of a hotel. Chateau AMIRI remains in the same era and location (Hollywood, 1970s), and for Spring/Summer 2026 Men's Fashion Week, it opens its doors to new stories, always enveloped in sophistication and personalities who tell their experiences through the language of fashion and style.

Amiri perfectly understands the environments where it thrives. The seventies, combined with direct inspiration from Wes Lang, a notable collaborator on his 2022 collection, create the perfect space and time where tailoring flows effortlessly from the shoulders, resulting in the ideal blend of loungewear: robes, pajamas (which we've seen are a trend), and relaxed, fresh jackets.

The styling of the outfits (some of the best seen this season) combines sun-bleached tones, from mints, blues, and greens, with botanical "hotel-motif" prints that frame the models' physiques. The collection is a delight of satin textures, contrasting with velvets, light quilting, knits, and transparencies that enhance the brand's 70s vibe.

Another aspect to highlight is the incorporation of mosaics, monograms, and upholsteries as a reference to the ceilings and walls of Chateau AMIRI, as well as the exquisite ties of the man who strolls the hallways in the early morning to make it to his first meeting of the day. Similarly, the mysterious and elegant woman sports open-knit dresses with embroidered decorations, showcasing her body with the utmost class that only the fashion house knows how to convey.

AMIRI is making a strong mark as one of the contemporary foundations with the most representation and exclusivity in the men's fashion landscape. The brand's Hollywood presence on French territory explains a new way of experiencing everyday life: each person is a story, emblazoned with the color of the walls that surround them.