There's no place like home. Gucci returns to its roots in the presentation of its Cruise 2026 collection. It opens the doors of its home in Florence, Italy, and invites us on a journey through time in the Palazzo Settimanni. Everything revolves around the rich Italian textile culture, whose different techniques, fabrics, and prints are juxtaposed, resulting in an immersion rich in history.

Within a warm and intimate atmosphere, Gucci demonstrates that no one knows the brand better than themselves. Versatility, mastery of leathers, and an abundance of textures create a hypnotic and striking effect that, even from a distance, continues to resonate in our memories, all sealed under the iconic GG monogram.

This tribute is accompanied by the introduction of its new "Giglio" bag, stylized with medieval emblems and combined with jackets (mostly in the same color) made of velvet, leather, brocades, and silk. It is the perfect floral arrangement for the maximalist and minimalist ladies who accompany us daily on the sidewalk.

What about the colors presented? The most striking details, driven by gold-toned jewelry and diamond sparkles, were the brocades. An attractive bet that, at the same time, fully evokes the essence of Gucci. Yes, the leather elements, in addition to being on trend, were a key piece in this collection, bringing that characteristic effortless feeling of the fashion house.

Our eyes are open to experiencing the cultural richness of Gucci and its introspective journey through the years. If this is how the firm perceives itself, we are sure that we will have a future with many more chic, sophisticated, and personality-filled pieces, always with a touch of risk.