DONATELLA VERSACE STEPS DOWN, DEMNA STEPS IN: SHIFTS AND MORE SHIFTS IN LUXURY FASHION
Kevin Gorian
Images VERSACE and GUCCI via Instagram.
The fashion industry doesn't take a single breath: just as Paris Fashion Week Fall/Winter 2025-26 ended, we are already on to the next big event. Or, rather, events, as today a couple of major changes were announced. The first: Donatella Versace will no longer be the head designer for her family's firm, where she worked for 27 years; the second, Demna will be the new artistic director of Gucci following Sabato de Sarno's brief tenure at the fashion house, which was gradually turning into a hall of fame of Ancora.
As for Versace, Donatella clarified that she will continue working within the luxury label, but will focus her efforts on promoting and representing the great legacy of her brother. For now, the creative reins of the Medusa will be in the hands of Dario Vitale, a former member of Miu Miu who will surprise us starting April 1st of this year. Two weeks and counting.
Regarding Gucci... Well. Demna's appointment came unexpectedly through a statement in which Henri Pinault thanked him for his 10 years at Balenciaga and was preparing to see what he would do at Gucci, a somewhat complex firm to manage and that, since the departure of Alessandro Michele, seems to be striving to find an identity that sets it apart.
In some ways, the choice of one of the Gvasalias as the new driving force behind GG makes all the sense in the world: the Georgian managed to inject fresh life into Balenciaga and make the brand one of the most covered of the Fashion Weeks by dressing it in stylistic irreverence rooted in the label's history and popular culture. Whether Demna will bring this formula to Gucci or not, we will have to find out until July of this year. Meanwhile, we can speculate who will come to take control of the Spanish fashion house, which for now, remains without artistic supervision.
Changes in the industry have become "fashionable" in recent months: Alessandro Michele at Valentino, Glenn Martens at Maison Margiela, Matthieu Blazy at Chanel, Louis Trotter at Bottega Veneta, Haider Ackermann at Tom Ford, Julian Klausner at Dries Van Noten, Séan McGirr at McQueen... The list is huge.
Just last week, Jonathan Anderson moved and worried fans of Loewe with a compilation video of his years at the Spanish brand. To date, and after the presentation of the brand's Fall/Winter 2025-26 collection, Anderson has yet to explain his Instagram post, nor has he taken the time to share his thoughts on the delivery, something unusual for him. Perhaps, after all, we might see him change airs.
Exits and entries have surprised us in these weeks, and if the trend continues to rise, we may soon have more surprising news. Who knows, perhaps the day will come when Galiano is chosen to continue the legacy of Cristóbal.