WINK, WINK, GORGEOUS: THE MOMENT WHEN LASHES CHANGED THE COURSE OF STYLE
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The biological function of eyelashes is to protect the eyes from weather and dust. However, over time, particular attention has been paid to their care and style, enhancing them as a differentiator and highlighter in personal style and female makeup routines. Today, on International Lashes Day, it's the perfect time to remember the journey they've had through different eras.
In 1923, Kurlash patented the first eyelash curler to create the appearance of a more pronounced length, and it took approximately ten minutes to achieve the desired effect on just one eye; so, brands like Maybelline created, in the 30s, low-cost false eyelash kits whose use was enhanced by female labor empowerment in World War II.
From there, public figures like Audrey Hepburn enhanced her gaze on the big screen, simulating the theatrical effect of false eyelashes. The use of this accessory, accompanied by a smokey eye around the eye, worked perfectly to create an image of actresses that lasted over time.
The phenomenon of stacking (joining several pairs of lashes) came with the boom of models like Twiggy, who, with the help of black eyeliner, achieved a graphic and cartoonish style, very characteristic of the 60s. It is with the introduction of mascara, and its ink version in different shades, that its use was combined with the strident eye shadows of the eighties to shine on the dance floor.
And if you thought this was the peak of falsies, you're wrong, because two bombshells came to change the game, Anna Nicole Smith and Pamela Anderson promoted the nineties and seductive waterproof look (yes, because of "Baywatch").
From there, the rest is artistic exploration. With the rise of y2k, movements like gyaru in Japan, as well as the arrival of artists like Lady Gaga and Nicki Minaj, feathers, exaggerated stacking, graphic eyeliners and saturation in colored mascara have allowed makeup artists to treat lashes as an extension of the styling of couture shows, music videos and everyday outfits, adding extravagance to casual outings.
But, in a present attached to practicality and, with the rise of socialites like Kim Kardashian, the long-lasting and natural finish has been increasing in trends, putting on the map the hiring of a weekly eyelash extension service. A practical way to have a polished and intense look since you get out of bed.
Whatever your style, the use of lashes as accessories will always help you enhance it. Whether with a natural or graphic finish, you can be inspired by makeup artists like Pat McGrath or artists like Chappell Roan for your next moment of impact.