The intersection of fashion and motorsport is more vibrant than ever, and this time, the spotlight points directly to Mexico City. Ahead of the highly anticipated Grand Prix taking place on November 1, 2026, Tommy Hilfiger has joined forces with the Cadillac Formula 1 Team to launch an exclusive fanwear capsule. This release not only captures the high-speed energy of the paddock but also pays a fitting tribute to local hero and global brand ambassador Checo Pérez, who shares the team's roster alongside driver Valtteri Bottas.

Designed to bring the adrenaline of racing from the grandstands to the city streets, the collection offers versatile and meaningful garments. The capsule's customized pieces prominently feature Checo Pérez’s name and his iconic number 11 on the back. According to Cassidy Towriss, Principal Brand Advisor for the racing team, this proposal goes beyond standard merchandise; it is a true celebration of national pride and motorsport culture, allowing fans to gear up and carry their passion both on and off the track.

To achieve this aesthetic, the design team led by Lee Holman faced the challenge of merging three strong visual identities: Tommy Hilfiger's classic American sportswear, Cadillac F1's racing codes, and the vibrant colors of Mexico. The result is a contemporary reinterpretation of the classic preppy style. The green, white, and red of the Mexican flag are seamlessly integrated through a dynamic chevron graphic—a classic zigzag pattern—that takes center stage on the men's t-shirts and hoodies.

The women's line elevates the sporty aesthetic with black-and-white sleeved t-shirts, alongside polos and jersey tops crafted in perforated mesh fabric that showcase oversized prints, adding texture and a fresh feel to the looks. The collection is rounded out by co-branded baseball caps, an essential accessory at any circuit, and a children's line that replicates the adult designs, offering a stylish "mini-me" opportunity for the youngest Formula 1 fans.

This launch in Mexico is part of a broader series of city-inspired collections capturing the atmosphere of the championship's most iconic races, following previous editions for Miami and Austin, and anticipating an upcoming release for Las Vegas. Available starting September 15, 2026, on digital platforms and in select retail stores, the capsule reaffirms how Formula 1 has transformed into a global cultural phenomenon. With the Cadillac team's entry in 2026, Tommy Hilfiger continues to prove that American innovation and great style can cross the finish line together.