The fall season always brings a special energy, particularly when we talk about street style in the Big Apple. For its Fall 2026 campaign, Tommy Hilfiger has decided to take us to the heart of Manhattan. Under the "Only in New York" concept, the brand invites us to step inside The Plaza Hotel, a historic landmark that served as the designer's own home for over a decade.  

On this occasion, the charismatic Travis Kelce takes the leading role as guest in residence. He is joined by a fascinating cast of talents and friends of the house, including Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe, and Carmelo Anthony. Together, they embody the vision of "Prep Made Current," an update to the classic preppy style designed for the dynamic rhythm of today's cities. The collection highlights ideal pieces for transitional weather, such as the cable-knit sweater, elegant wool coats, and the unmistakable varsity jacket, all presented with modern silhouettes and incredibly rich textures.  

To dive deeper into the inspiration behind this launch, the brand shared a Q&A where the creative himself details his vision for the campaign and the collection:

1. What does this campaign mean to you?

Tommy: Returning to The Plaza Hotel feels like coming home. It's one of the most iconic places in New York, and for over a decade, it was also my home. Dee, our kids, and I lived in an incredible penthouse overlooking Central Park, and some of my favorite memories are from that time in our lives: hosting friends, celebrating special moments, and bringing people from different worlds together under one roof. Even though it holds many wonderful memories for me, what excites me most about this campaign is the opportunity to recreate that spirit of cultural convergence and introduce a new generation to the optimism and energy that make New York so inspiring.  

2. Why is Travis the perfect brand ambassador for TOMMY HILFIGER?

Tommy: Travis represents a new generation of American icons. He has an incredible intergenerational appeal that attracts people of all ages: from kids who see him as an icon on the field, to older generations who find him relatable and charismatic. People connect with him because he feels authentic. That confidence, optimism, and authenticity reflect everything we have always stood for as a brand.  

3. What are your favorite pieces from the collection?

Tommy: The Varsity jacket always stands out. It's a New York classic, a true heritage piece that perfectly captures the spirit of "Prep Made Current". This season we have refined the silhouette and introduced new color combinations that make it feel fresh while maintaining its essence. I also love the cable-knit sweaters and the rugbys that Travis wears so well. The color palettes are bold and warm, reflecting the spirit of the season.  

With this collection, which is already available worldwide, it is clear that unexpected connections and timeless design remain the driving force of a brand that knows its hometown perfectly.