With the return of Emily in Paris to screens, FENDI marks the moment by reaffirming its place within today’s cultural conversation through a limited-edition capsule collection, available from December 18. Timed to coincide with the premiere of the show’s fifth season on Netflix, the launch reflects how contemporary luxury continues to find new forms of expression within television—where fashion operates not as an accessory, but as a narrative language.

Available in selected FENDI boutiques worldwide—including Mexico—and on fendi.com, the capsule centers on three emblematic house signatures: two interpretations of the Baguette and one Peekaboo. Crafted in a tapestry-like textile, the designs feature a graphic motif that merges the FF monogram with a playful reworking of the polka dot, resulting in a refined palette that moves between soft pinks, fresh greens, and elegant neutrals. The collection strikes a balance between sophistication and ease, speaking to a globally connected audience attuned to visual culture.

The dialogue between the Roman Maison and the series created by Darren Star becomes even more pronounced this season as the story shifts to Rome. Against this backdrop, Emily Cooper—portrayed by Lily Collins—moves through the city accompanied by the iconic Baguette, weaving key FENDI landmarks such as the Palazzo della Civiltà Italiana and Palazzo FENDI into the narrative. A seamless intersection of fashion, place, and pop culture, reinforcing the Maison’s enduring presence within the contemporary luxury imagination.