As part of Gucci's Fall/Winter 2025 campaign, the brand presents a new perspective: effortless and everyday, filled with personal stories and free of pretense or poses. Through Catherine Opie's lens, forty-two individuals share their intimate relationship with the garments.

Folding a garment, styling a scarf—every movement clothing experiences in daily human interaction is captured by Opie and Lisa Rovner. What's the connection between what you wear and how you wear it? The campaign aims to use these habits to portray the wearers' personalities without losing Gucci's essence.

A touch of elegance, a bit more class, and a big wave of naturalness. It's incredible how the garments continue to embody the brand's code and emphasize its message, now seen through a different lens—one that still feels editorial, yet is simultaneously free.

Explore the collection through this video and share your thoughts on this new portrait style. We'll read your comments on our Instagram: @thewalk.com.mx