FENDI unveiled the Peekaboo Soft Small as the star of its Spring/Summer 2025 collection, accompanied by a stunning video directed by Emir Eralp. The spotlight isn't just on the bag but also on the iconic track Little Man by Little Dragon, infusing the project with an elegant, authentic vibe and a contemporary synth-pop edge.

In the video, the bag shares meaningful moments with the city of Rome and three young women, showcasing its multi-carry attitude: wear it crossbody, on your shoulder, or in hand. This “fake small” bag (as Silvia Venturini Fendi calls it) adapts effortlessly to every need. "It’s like a Baguette; you can fit everything you need. And when you open it, it smiles," Venturini Fendi explains. You can check the video here.

Celebrating FENDI’s creativity on the road to its 100th anniversary, this bag fuses timeless design, luxurious materials, and playful spirit. Available in classic neutrals, vibrant matcha green, a fringed version with 468 tassels, or exotic dégradé leather, the Peekaboo Soft Small is a bold statement piece that says, “Look at me!”

Now available at select boutiques and fendi.com, this bag is more than an accessory—it’s an icon in the making.