Let’s travel back a few years to a time when staying home wasn't just a suggestion—it was a social norm (one that, for better or worse, everyone followed in their own way). The time spent indoors changed many of us, but it also became an opportunity for some to let their imaginations soar, to expand their horizons, and to pursue what they loved.

Without romanticizing it, the pandemic was an event that, in a way, fostered human creativity and passion. It was during this period, driven by a love inherited from her mother and grandmother, and also by a desire to connect and spend more time with her daughters, that Zarina Rivera began a project that, today, boasts its first physical store in Mexico City. ZASH. Learn the name—you’re going to love it.

Stepping into ZASH (located at #8 Monte Líbano, Lomas de Chapultepec) is stepping away from the city for a moment. It is, in a way, like entering the rabbit hole from "Alice in Wonderland," into an ideal of what a happy home should be: full of personality and small secrets in every corner. A space where you don’t just need to be—you want to be.

In a world where trends seem to lean increasingly toward minimalism and neutral tones, ZASH, along with Zarina Rivera, CEO, and Margarita Pérez-Cuéllar, co-founder, are betting on "more is more." What does this mean? The brand's DNA seeks to promote the dreamlike beauty of a kind of vibrant maximalism—one that breathes and draws the eye to the most spectacular details of the tablescapes. Bright colors, bold textures, and vibrant mix & match designs are what this company offers, positioning itself alongside any other market expert and showing us that anyone can turn their dining room into a fairy tale.

As creators and distributors, ZASH takes care of even the smallest details. Whether it’s the pieces they offer from renowned ceramic brands like Bordallo Pinheiro or Vista Alegre, their own richly embroidered and painted creations, or through their vintage collectibles, ZASH’s curation centers on conversation pieces—little treasures that can spark long discussions around the table with friends, family, and guests, who will undoubtedly end up saying, "Your table is gorgeous!"

Now, let’s go back for a moment to Monte Líbano #8, because there's an important point to address: at ZASH, nothing goes unnoticed. The one responsible for giving the store its distinctive touch was none other than Sofía Aspe, a Mexican interior designer known for her exquisite taste in both decoration and project selection. Together with illustrator María de Vecchi, Sofía created the store that ZASH needed to be: a cozy, varied space that invites you to explore without feeling pressured, and that makes you want to turn your table into a scene from a fairy tale.

ZASH was born during the pandemic to transform spaces that are 100% ours—places where we spend several hours each day—and has gradually become a celebration of the art of hosting and turning every meal into a feast of life.

We invite you to visit their physical store or check out their website, where you’ll find everything you need to enchant at your next gathering.