HUBLOT'S LATEST: THE BIG BANG UNICO NOVAK DJOKOVIC

Kevin Gorian
HUBLOT'S LATEST: THE BIG BANG UNICO NOVAK DJOKOVIC

All images HUBLOT.

You've probably heard the name Novak Djokovic, and if not, you either live under a rock, don't follow philanthropic athletes, or simply aren't into tennis.

Whether you know him or not, why don’t we go over some of the Serbian’s achievements? For instance, being the male player with the most Grand Slam titles in history, holding the ATP world No. 1 ranking for more weeks than any other player, achieving multiple "double Grand Slams," and more recently, collaborating with HUBLOT on the launch of a new watch that is sure to make collectors drool.

The Big Bang Unico Novak Djokovic is not just a reflection of the mindset and accomplishments of one of the greatest athletes in this sport, but also a robust, lightweight, and sustainable milestone for the brand. Its primary appeal lies in its composition: it was crafted from Djokovic's HEAD rackets and Lacoste polos, giving these items a second life, almost as if they were talismans.

In total, 25 rackets, 17 dark blue polos, and 15 light blue polos, worn by the tennis player during his 2023 season, make up one of the lightest watches on the market. Despite its reduced weight, this chronograph maintains sturdiness and durability, reflecting the excellence of both Djokovic and the Swiss watchmaker.

“The composite forming the case and bezel of the watch is made from epoxy resin reinforced with quartz powder and crystal veil fused with the recycled rackets and polos,” HUBLOT explained in a statement. “The resulting material is flecked with fragments of light and dark blue fabric and black carbon to create a unique camouflage aesthetic.” Another important aspect addressed in the creation of this titan was the crystal, which, in this case, is Gorilla Glass—a material more commonly known for its use in high-end technology, and notable for being twice as light as sapphire, the raw material usually used in watch design.

The heart of this new Big Bang also beats differently. “We had to reinvent the standard brass Unico movement to reduce the weight of the watch. To do this, Hublot opted for aluminum, prized for its lightness, and anodized it in light blue or gray to match the camouflage color scheme of the case,” the brand shared. “Thus, Hublot's engineers managed to reduce the weight of the movement by 27%, nearly a third.”

Since 2021, Novak has been part of the HUBLOT family, and this special edition also arrives to celebrate a partnership that has remained strong over the years and continues to expand.

By the way! Only 100 units of the Big Bang Unico Novak Djokovic are available, so if you want to get your hands on one, don’t hesitate to visit HUBLOT.COM or the brand’s boutiques.