MEMORIES OF THE FUTURE: HOW TO REMEMBER THE PAST WHILE WAITING FOR THE FUTURE YOU WON'T LIVE IN

Javier Borrego
MEMORIES OF THE FUTURE: HOW TO REMEMBER THE PAST WHILE WAITING FOR THE FUTURE YOU WON'T LIVE IN

Javier Borrego

Well, well! So we have Almine Rech launching another of her art exhibitions at the fabulous (and sure expensive) Frieze London. This time, she surprises us with “Memories of the Future,” a show that has more temporal twists than a 1980s sci-fi movie. Marco Capaldo, the creative director of 16Arlington (yes, the one with the suits that make you look thin even if you've eaten a whole pizza), makes his curatorial debut. congratulations! 

The exhibit is like a mix of a nostalgic album and a crappy coffee: it tries to be profound by talking about memory. Mind you, it does it with a retro twist, because of course, who doesn't want to remember something they didn't even live through? The premise is simple, folks: memory isn't just for the past, surprise! It can also be an awkward companion that always shows up when you least expect it, like a friend who shows up at a party to ruin the mood.

Capaldo, the new wunderkind of British art, has assembled a mix of artists who look like they stepped out of a “How to be hip and enigmatic” course. From John Giorno's “Dial-A-Poem” installation (because, of course, the last thing we wanted was for the art to be easy to understand) to Andy Warhol polaroids and Jesse Pollock sculptures that will appear on a catwalk - from the future! Yes, as if we could wear art as clothing.

And for dramatic flair, Capaldo kicks off the show with some Warhol orchids, in honor of his friend Federica “Kikka” Cavenati, who I'm sure is watching from beyond the grave, thinking, “Did they really need to do that?” Anyway, “Memories of the Future,” a magical journey where the past comes to keep us company, will be available for those who have the pleasure of exploring its intricacies until October 19, 2024. Don't miss it if you want to be amazed at what you don't understand!